I hope I'm not trampling on any Copyrights by doing this. If it goes missing you know why. (probably a cease and desist)
Shane Gibson is an author, and big time public speaker who actually takes the time to update his twitter accounts. :D (not one of these guru/ninja/storm trooper guys)
Without further ado, my notes:
Free Tools
Back Tweets
Wibiya
Digg
SocialMention
Guerrilla Marketing Defined:
-Achieving conventional goals via unconventional means.
A broom to an average marketer is just a broom.
A broom to a guerrilla marketer could be a weapon like in the hands of Bruce Lee.
Quick Facts:
LinkedIn has 100 Million Active profiles
Twitter is the second Largest Search Engine (second to Google)
Use: Imagination
Innovation
Knowledge
Community
In your Guerrilla Social Media Marketing campaigns
Good Guerrilla Marketers use free tools.
The steps to Consent ( Consent is required so that you can market to your audience on SM)
-Discovery (locate the groups you want to market too)
-Is SEO Relavent YES. Use google places will help drive traffic and is effective use of SEO
-Maximize Consumption
-Update LinkedIn Profile (make your profile engaging)
-Consumption – should be consistent and relavent, content and convos
=Nano- Casting / Segmenting
Used to be Broadcasting, commercials between TV programming, now Nano Casting- sending msg to your market segment.
Tweet search – Create lists
Facebook Groups LI groups & Subgroups
Offline event and seminars (Meet ups and Tweetups)
Webinars and Podcasts
Use Hashtags and Lists
One to one dialogue
Always have a good Search Box on your site
-Interaction
-Intention
-Connection
THEN
-Consent
7 traits of Guerrilla Marketer /ing campaign
1) easy to understand
2)Distinct
3)Easy to share
4)Easy to find
5)Always On
6)Human
7)Consistent branding across all platforms.
Social Media Staff need to be mobile and not tied to a specific desk/ desk area. Create content via mobility
-take pics of staff and post a bio, or impromptu interview with departments.
Social Media Break down
90% listening
10% marketing
Always gather intel.
Multiple media sources (YouTube, Blogs, Twitter, FaceBook, Gowalla, etc.)and offline engagement important
3 Secrets to ANY marketing campaign On or Offline
-Commitment Stick with it
-Consent
-Dependent – Be dependant no marketer or sm staff is an island.
-look at ways to have team as opposed to solo approach
Commitment and Time important to marketing
Social Media Policy, Rules of Engagement and Tools of Engagement
Depend on your online influencers
Fusion Partners = feed to your target market but are not competitors
Customer owns your brand.
Be dependant on other guerrillas
Quote from John Maxwell Author Speaker Leadership
“One is too few a number to achieve greatness”
Books to purchase:
Sociable
Tools that can be used
Eventbrite/ meetup/ facebook/ hootsuite/ Social Mention
Tap into Nano-tribes and use social graph (community) as currency.
1) Identify Nano market
2) Gather Intel
3) Build content and conversations for each nano – market
4) Work your social media calendar – establish Profit goals
5) Target and connect with influencers and community
6) Constantly refine and augment – find ways to fill calendar
Be willing to find and try tools of the future
30% of Sr. Execs use SM for searches on competitors, partners, potential staff
Do not delete negative customer feed back. Respond if necessary. Never delete.
Highly likely that poster has already taken a screenshot of their post and is waiting for you to delete it, so that a flame war can begin.
