Social Media Guerrilla Marketing Seminar with @ShaneGibson

I thought it might be nice to share my notes from the Seminar. I found @ShaneGibson to be engaging and real. I enjoyed his seminar and would love to attend more.

I hope I'm not trampling on any Copyrights by doing this. If it goes missing you know why. (probably a cease and desist)

Shane Gibson is an author, and big time public speaker who actually takes the time to update his twitter accounts. :D (not one of these guru/ninja/storm trooper guys)

Without further ado, my notes:


Free Tools

Back Tweets

Facebook

Twitter

LinkedIn

Wibiya

Digg

SocialMention

Guerrilla Marketing Defined:

-Achieving conventional goals via unconventional means.

A broom to an average marketer is just a broom.

A broom to a guerrilla marketer could be a weapon like in the hands of Bruce Lee.

Quick Facts:

LinkedIn has 100 Million Active profiles

Twitter is the second Largest Search Engine (second to Google)

Use: Imagination

Innovation

Knowledge

Community

In your Guerrilla Social Media Marketing campaigns

Good Guerrilla Marketers use free tools.

The steps to Consent ( Consent is required so that you can market to your audience on SM)

-Discovery (locate the groups you want to market too)

-Is SEO Relavent YES. Use google places will help drive traffic and is effective use of SEO

-Maximize Consumption

-Update LinkedIn Profile (make your profile engaging)

-Consumption – should be consistent and relavent, content and convos

=Nano- Casting / Segmenting

Used to be Broadcasting, commercials between TV programming, now Nano Casting- sending msg to your market segment.

Tweet search – Create lists

Facebook Groups LI groups & Subgroups

Offline event and seminars (Meet ups and Tweetups)

Webinars and Podcasts

Use Hashtags and Lists

One to one dialogue

Always have a good Search Box on your site

-Interaction

-Intention

-Connection

THEN

-Consent

7 traits of Guerrilla Marketer /ing campaign

1) easy to understand

2)Distinct

3)Easy to share

4)Easy to find

5)Always On

6)Human

7)Consistent branding across all platforms.

Social Media Staff need to be mobile and not tied to a specific desk/ desk area. Create content via mobility

-take pics of staff and post a bio, or impromptu interview with departments.

Social Media Break down

90% listening

10% marketing

Always gather intel.

Multiple media sources (YouTube, Blogs, Twitter, FaceBook, Gowalla, etc.)and offline engagement important

3 Secrets to ANY marketing campaign On or Offline

-Commitment Stick with it

-Consent

-Dependent – Be dependant no marketer or sm staff is an island.

-look at ways to have team as opposed to solo approach

Commitment and Time important to marketing

Social Media Policy, Rules of Engagement and Tools of Engagement

Depend on your online influencers

Fusion Partners = feed to your target market but are not competitors

Customer owns your brand.

Be dependant on other guerrillas

Quote from John Maxwell Author Speaker Leadership

“One is too few a number to achieve greatness”

Books to purchase:

Sociable

Tools that can be used

Eventbrite/ meetup/ facebook/ hootsuite/ Social Mention

Tap into Nano-tribes and use social graph (community) as currency.

1) Identify Nano market

2) Gather Intel

3) Build content and conversations for each nano – market

4) Work your social media calendar – establish Profit goals

5) Target and connect with influencers and community

6) Constantly refine and augment – find ways to fill calendar

Be willing to find and try tools of the future

30% of Sr. Execs use SM for searches on competitors, partners, potential staff

Do not delete negative customer feed back. Respond if necessary. Never delete.

Highly likely that poster has already taken a screenshot of their post and is waiting for you to delete it, so that a flame war can begin.